Fast-Track BFCM Email & SMS Marketing Playbook

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Don't have a lot of time but still want to crush BFCM?

This is the system I use to get my clients 50%++ of revenue from email and SMS during Black Friday + Cyber Monday — except we go for the biggest impact activities and not waste time on the nitty-gritty stuff. We ain't got no time for that!

“Kat is one of the very few email strategists who consistently impresses me. She's got a brain built for email & SMS strategy and a heart that beats for the brands she works with.”

~Samar Owais | Founder, Emails Done Right


What's Inside?

1. Foundations

The information you need to have before you begin planning. Make the right decisions using data.


2. Preparation

A complete list of action items to get ready!


3. Playbook

Your guide to BEFORE, DURING, and AFTER BFCM. Know what your priorities are at each stage and maximize your BFCM efforts.

4. Additional Resources

Samples AND a planning doc to help you get started.


“She knows what she’s doing. I recommend her for her astuteness, verifiably solid work experience, quality output, and all-around pleasant disposition. You will not be disappointed!”

Fenton Joseph

Owner, Olive Branch Digital

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Fast-Track BFCM Email & SMS Marketing Playbook

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